Our VP of Outcomes explores how engagement insights lead to greater CME impact
This blog is the second in our 2025 Alliance Industry Summit (AIS) spotlight series featuring Medlive leaders behind our patient-centered education.
In his role as VP of Outcomes, Jason Olivieri leads the charge in translating engagement data into actionable insights that improve how education is delivered, measured, and refined. Ahead of AIS, Jason shares how rethinking success metrics and going beyond surface-level data can help build smarter, more Patient-Centered Education (PCE).
Q: At Medlive, we believe education is one of the most empowering tools we have. In the spirit of learning, what’s a topic you could give a spontaneous 5‑minute presentation on?
Jason: I could happily spend five minutes explaining why a beach cruiser is the perfect vehicle for cosmic alignment. I’m talking single‑speed, pedal brake, ape‑hanger handlebars, and the essential red cup holder. It’s the perfect blend of simplicity, functionality, and joy, and proof that sometimes, the best tools for balance in life are also the simplest.
Q: You’ve led the Educational Outcomes team through a multitude of educational programs for clinicians and patient programs at Medlive. From your perspective, which key metrics best capture educational impact?
Jason: There’s no universal “best metric”, it all depends on the instructional design and the goal of the program. Sometimes that means a straightforward pre‑/post‑test. Other times it’s structured learner interviews, self‑reported action plans, or even analysis of real‑world data. The real “key” is how well the outcomes data reflects the specific goal of the education.
Through our PCE approach at Medlive, we always start with the goal in mind and strive to select metrics both practical and robust to tell us whether we’ve achieved it.
Q: How are we redefining success beyond simple pre/post scores?
Jason: For too long, CME has focused on the “edges” of education, what learners know or do before, and what they know or do after. But rich insights often lie in the middle. In digital education especially, learners rarely move passively from start to finish. They jump around, linger on certain sections, drop off and return, take slide screenshots or notes, forward content to peers, or click related links. Each of these interactions tells us something important about engagement and relevance.
Success, in this evolving view, isn’t just a number at the end of a test, it’s an ongoing process of evaluating correlations between engagement and outcomes and refining for more relevant, engaging, and effective information for the intended learner. By capturing granular, within‑program interactions, we can identify where education is connecting, where it’s falling short, and how to improve it in ways that can directly benefit patient care. Insights for improvement become our most meaningful measure of success.
Q: Which AIS sessions are must‑attends for those looking to understand how to drive outcomes in patient‑centered education?
Jason: The very first session of the conference, What is Optimal Commercial Supporter Involvement in Outcomes Measurement? led by Derek Dietze, is a must. No one has been thinking about outcomes measurement in CME longer than he has, and his insights will be valuable.
I’m also especially interested in Strategic Thinking Behind Instructional Design (Insight) and Its Goal (Impact on Patient Outcomes) with Kim Storck, PharmD, RPh, Sarah Atwood, Nimish Mehta, PhD, MBA, CHCP, and Margaret Harris. There’s a growing emphasis on instructional design in CME, and that’s a welcome development. The rigor of outcomes assessment is directly tied to the rigor of educational design and strong design makes meaningful, actionable outcomes possible.
At the end of the day, for outcomes to truly matter, they have to inform change. By looking deeper into the learning process itself, not just the before‑and‑after, we can uncover the insights that make education more impactful and, ultimately, more patient‑centered. AIS is the perfect venue to keep advancing that conversation.
Don’t miss us at AIS
The MedliveCME team will be attending the 2025 Alliance Industry Summit (AIS) this September 8th through the 10th in Philly.
The Medlive team will be at AIS ready to connect, collaborate, and explore new ways to create high‑impact, patient‑centered education. We look forward to seeing you in September!
